In response to the eviction of the Viennese City Park and in order to raise awareness for the social welfare charity “Caritas”, which supports homeless people to get through the winter, we created the first adshel that gave off heat. Each time a Euro was put in, the adshel would turn into a heater. This provided people the opportunity of giving warmth. To themselves and to those in need.
Advertising Agency: DDB Tribal, Vienna, Austria