Challenge: Promoting Painel Tattoo Studio in a practical, engaging and unusual way.
Solution: We developed business cards with a variety of temporary tattoos on its back. All cards have been handed out at strategic locations.
Results: Not only have people experienced the feeling of getting a tattoo, but also promoted interaction in a fun/unique way. Especially through social networks where the campaign has reached a bigger audience.
Advertising Agency: Bolero, Fortaleza, Brazil
Executive Creative Director: André Mota
Creative Director: Alex Moreira
Art Director: PV Azevedo
Senior Art Director: Bruno Nastri
Senior Copywriter: Hilson Okada