IKEA: RGB billboard

When you have little space you need to come up with clever solutions.
That is not only true for interior decoration, but for advertising space too.

But how can you turn little space into more?
Like this, for exampe:

3 lines.
3 colours.
3 bulbs.
This is how you turn 9 m² into 27 m².
And 1 billboard into more than just 1 billboard.

This is how it works:
If the billboard is illuminated by green lamps, only the line printed in magenta is readable.

Blue-purple light makes yellow visible.

Red light brings blue to the surface.


Advertising Agency: thjnk, Hamburg, Germany
Executive Creative Directors: Armin Jochum, Bettina Olf
Creative Directors: Georg Baur, Torben Otten
Copywriters: Georg Baur, Torben Otten
Art Directors: David Lasar, Nicolas Schmidt-Fitzner
Account Managers: Björn-Thore Bietz, Sandra Stoltze
Account Planning: Alexander Kovrigin
Production Company: I MADE THIS
Film Director: Dominic Repenning

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