Lollipop Bait

Last year, 4,804 children were reported missing in Malaysia. In light of this, ad agency TBWA Kuala Lumpur created this video message on behalf of Kidproof SEA to remind parents never to leave their kids unattended.

They deployed a guy armed with 100 lollipops in a mall, who gave them to unattended children. Attached to the lollipops were reminders to parents which read, “It takes a split second to lure your child away. Keep a watchful eye before it’s too late.”

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Agency: TBWA, Kualalumpur

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