L&P: Hold on to Summer

L&P helps kiwis hold on to that ‘Summer Feeling’

Coca-Cola Amatil has launched a new campaign this week in a bid to help extend the summer holiday feeling for L&P drinkers, after the return to work and University.

Starting from this week onwards, L&P is offering people around Auckland, Wellington and Christchurch a range of ways to hold on to that summer feeling in unexpected places across the three cities. People will be given the chance to swap their shoes for jandals, bring a bit of summer to their workplace, or even take an impromptu urban dip to cool off.

Saatchi & Saatchi Creative Director Guy Roberts said: “We’ve all experienced that sinking feeling when the holidays are over and we’re forced to hang up our togs, get back into our work clothes and re-join the commuter crowds to work or Uni. You’re back at your desk and reduced to watching the best days of summer from your office or classroom window. For many kiwis, L&P and summer go hand in hand and we hope this campaign will help kiwis hold on to that great summer feeling just a little bit longer.”

Wendy Rayner, General Manager, Marketing, CCA Amatil said: “L&P believe there’s no reason that summer feeling should end with the last day of our holidays and this inventive use of outdoor advertising is a fun light, hearted way of bringing this to life.”

The campaign will roll out over the next 6 weeks through a range of customised ad-shels, street posters and promotional partnerships.


Agency: Saatchi & Saatchi New Zealand



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