A Font to Cure out the Cancer

Paul Harpin, creative director of global media company Haymarket, and font consultancy Typespec, have hit upon a creative way of raising funds for cancer research by creating and selling fonts.

The ‘Buy Fonts Save Lives  campaign has three fonts available for sale; one designed by Harpin, another by Matt Willey, and a third designed by Paul Hickson for Haymarket founder Lord Heseltine. Proceeds from sales will go towards Cancer Research UK and MacMillan Cancer Support.

Harpin was inspired to embark on this project after the death of his 26-year-old niece Laura, and spent 14 months designing a typeface in her memory. It is available in four styles and 12 weights, and is named after her.

He created the font by cutting letters out of A4 paper, scanning and tracing them in Illustrator, and using Fontographer. Hickson, Eichi Kono and Joe Graham, founder of Typespec, helped him with the kerning, measurements and ensured it was fit for production.

The ‘Heseltine’ font was originally created as a birthday gift for the Haymarket founder’s 75th birthday. It is available in two styles: text and titling, and was updated to include italics for his 80th birthday.

Willey’s font is called ‘Mfred’ and has appeared in Elephantmagazine, as well as Port and the US edition of Wired. The designer donated the font in honor of his father Nick.

Do your part for cancer research – head here to learn more about the project and buy a font. If you would like to donate a font, contact Harpin at paul.harpin@haymarket or Graham at Joe@typespec.co.uk.

source: http://designtaxi.com/news/364292/Cancer-Fundraising-Campaign-Asks-You-To-Save-Lives-By-Buying-A-Font/

Tagged , , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: