Pink Caravan: Feel for the signs

feel for the sign

Early detection rates in the Emirates are alarmingly low. The problem? It’s difficult to talk to women about breast cancer in public. So we surprised passengers with ‘seatbelt lump’ sleeves placed to sit exactly above the breast area. Feeling the lump revealed the message. This dramatized how it’s never this easy to detect breast cancer.

feel for the sign2

Advertising AgencyJWT, Dubai, UAE

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