The digital application attracted people to go into the site and learn more about pet adoption. They shared the webcam-captured picture on facebook, leading to passed-on awareness. Online research on the living conditions of strays and the processes of adopting strays grew as the shared photos gamered more views. Moreover, As awareness freww, pet adoption rates continues to increase.
Interactive microsite: http://adoptapet.caraphil.org/
Advertising Agency: DDB, Manila, Philippines