Google: #pledgetovote


“Today is a very special day”, says an old man from Kalpa in Himachal Pradesh. He steeps tea and drinks his first cup on a cold, snowy morning; he’s obviously getting ready to go somewhere. He gets dressed and steps out into the snow for a long walk, walking stick in tow. As he is going about his business, his voiceover continues to speak to us.

The old man with the wise, wrinkled face is 97-year-old Shyam Saran Negi. He lives in one of India’s coldest corners, a place where roads and transport systems completely shut down in winters and people think a 100 times before stepping outdoors. Why is this important? Because come rain, sun or heavy snowfall, Negi has never missed voting during a single election since 1951. In fact, he is independent India’s First Voter, a title he wears proudly. He admits to feeling the pride and exhilaration on each voting day, like it were his first.

Google India’s newest campaign, created by Ogilvy India, tells citizens of the country to take the #PledgeToVote this Lok Sabha election. In addition to this, Google India promotes its Election Hub, where citizens can keep track of everything they need to know before voting.

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Agency: Ogilvy & Mather Mumbai, India

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