The Valentin & Byhr Sweden job was to bring attention to Nordic Outdoor â at The Swedish Exhibition & Congress Centre in Gothenburg. By dramatizing their tagline Start Exploring in different ways, we hoped to increase the number of visitors by hooking peoples curiosity and inspire them to explore wildlife in a whole new way.An important part of the campaign consisted of creating single eye catchers, where we showed up sports activities that were represented at Nordic Outdoor. In this case, we turned a property into a giant climbing wall.
source: bestadsontv
Agency: sValentin & Byhr
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