Monthly Archives: April 2014

Quebec City Magic Festival: Magic Powers

Magic Powers

Promoting Quebec City Magic Festival. How to let people experiencing the wonder of magics?

Introducing “The magic powers shelter”.

Advertising Agency: Lg2, Montréal, Canada

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Inflator Bicycle: Cycle + Pump Integrated Design by Ling Xuan Kong

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Inflator Bicycle is a cycle design where the frame of the bike acts as an inflator for cycle tire. This “always with you” bicycle pump is designed by putting inside the frame a connecting bar and a piston. You can pump in air to the tire by simply moving the bicycle seat up and down. The pipe and the gas nozzle hooks onto the cycle frame and it inflates both, the back wheel and the front wheel.

 Designer: Ling Xuan Kong

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Read more at:

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Cork Stopper Table by Hyeonil Jeong

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The Cork Stopper Table merges a unique joinery idea with high-end looks. Its construction consists of a glass top, 4 plywood clip legs, and a giant cork stopper to keep things snug. No glue, screws or hardware needed! It’s a beautiful showcase of a clever construction method and easy to put together in less than a minute.

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Asta Philpot Foundation: Beyond Appearances – Diversity Song

Diversity Song

Let’s stop judging people by their appearance. Help changing lives by spreading Asta’s message around the globe. Support the Asta Philpot Foundation.

Advertising AgencyBEING, Paris, France

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TANGO Network: The longest handshake

The Longest Handshake

เรื่องมันมีอยู่ว่า ตุรกีและอาร์เมเนีย ประเทศคู่กรรมแต่ชาติปางก่อนที่มีความขัดแย้งกันมาตั้งแต่สมัยจักรวรรดิออตโตมัน ในอดีต จักรวรรดิออตโตมันได้ฆ้าล้างเผ่าพันธุ์ชาวอาร์เมเนียถึง 1.5 ล้านคน ผลจากเหตุการณ์ดังกล่าวทำให้ชาวอาร์เมเนียโกรธแค้นชาวตุรกีและทำให้ความสัมพันธ์ระหว่างสองประเทศนี้อยู่ในขั้นที่ตึงเครียดสุดๆ มีการก่อการร้าย ลอบสังหารผู้นำ ปิดพรมแดนและที่สำคัญคือฝังลึกลงในวัฒนธรรมของผู้คนทั้งสองประเทศ เรียกว่าอะไรที่แย่ๆก็จัดมาหมดแล้ว

Tango Network NGO ซึ่งมีสาขาอยู่ในทั้งสองประเทศเห็นควรที่จะเริ่มต้นทำอะไรบางอย่างเพื่อสร้างสันติภาพระหว่างสองภาคี จึงเป็นที่มาของแคมเปญ “The longest handshake” แคมเปญที่เชิญอาสาสมัครตัวแทนของทั้งสองประเทศมาสร้างประวัติศาสตร์จับมือกันนานที่สุดในโลก แคมเปญนี้จัดขึ้นที่จอร์เจียซึ่งเป็นเขตกันชนระหว่าง 2 ประเทศ ซึ่งไม่น่าเชื่อพี่แกทั้งสองคนยืนจับมือกันได้ถึง 43 ชั่วโมง!!

ผลของแคมเปญนี้ไม่ได้มีแต่ชาวอาร์เมเนียและชาวเติร์กที่เห็นเท่านั้น แต่ยังเผยแพร่ไปถึง 11 ประเทศ เข้าถึงสายตาผู้ชมนับ 40 ล้านคู่ และในวิดีโอเขาเคลมว่าสามารถทำให้ผู้นำของทั้งสองประเทศกลับมาจับมือกันอีกครั้ง นับตั้งแต่ 5 ปีที่แล้ว

Background: The story of relations between the Turks and the Armenians is a never-ending tragedy. There was everything… Everything but friendship.

Objective: bring together the peoples of Turkey and Armenia, who have feuding for over a hundred years. TANGO Network, which unites non-government organizations in both countries, believe that time to break the vicious circle has come.

Idea. To create the longest manifestation of friendship ever between those who almost never enjoyed friendship.

Solution. On December 6, 2013 two people from Armenia and Turkey gave each other a hand. On December 8, after 43 hours, they set a world record in the duration of a continuous handshake. Despite wind and cold. Showing that it is possible to close the border between countries, but not between people.

Results. It caused a sensation. And not only in Turkey and Armenia. More than 250 media in 11 countries. More than 40 mln people reached. But what is more important, it has found massive support.

Advertising AgencyTWIGA, Moscow, Russia

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‘Not On App Store’: A Sticker For Things That Can’t Be Downloaded

Not On App Store1

Not On App Store’ is a sticker that serves as a reminder that “the most important things in life are not on the app store”. 

Designed to look like Apple’s ‘Available on App Store’ badges, the sticker also pokes fun at our dependency on technology and smartphones. 

The sticker is priced at US$1 each, or you can make your own with the template provided here

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Everpurse Mini: A Stylish Wallet That Charges Your Smartphone Wirelessly


It’s a scenario most of us are familiar with–you’re out and about when your phone beeps to inform you it’s running out of juice. 

Enter the ‘Mini’, a stylish hard-shell wallet that charges your phone wirelessly through an aluminum charging dock located on the backside. To use, simply place your phone in the slot and it starts charging immediately. 

According to maker Everpurse, who previously came up with a similar smartphone-charging clutch purse, the ‘Mini’ can charge a phone from zero to 100% three times, which is equivalent to 48 hours of battery life. To recharge the wallet, plug its USB-enabled clasp into a laptop or any USB outlet. 

Besides doubling as a case for your phone, it functions like a regular wallet and can store cash and credit cards. It comes with a small cross-body strap and is small enough to fit inside a handbag. 

The ‘Mini’ currently supports the iPhone 5 and 5s, but Everpurse hopes to expand it to include other phone models. 

It is available for pre-order at a special price of US$98 til 6 May and ships within the US only. 

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Find out more about the ‘Mini’ here



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Living with lag

You wouldn’t accept lag offline, so why do it online?, a fiber broadband provider that offers up to 1000 Mbit/s, performed an experiment. Four volunteers got to experience internet’s biggest disturbance in real life – lag.

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Blood of Hope

Every year in Thailand, thousands of people die because they don’t receive blood in time. This happens during accident-heavy periods like the Thai New Year. And the recent political protests, saw over 1,000 people injured. Meanwhile, in the 3 Southernmost provinces, villagers are wounded daily by terrorist attacks. All of these situations combined mean a blood bank crisis. Thousands of people try to help by posting blood requests on social networks. But finding blood takes time. Most of the time, when potential donors see the post, it’s too late. So how can we find a more efficient way to connect these people? AIS, as a mobile phone operator which connects people, saw the opportunity and wants to create a CSR campaign to increase brand preference. AIS presents BLOOD OF HOPE, the largest social donor network that turns every smartphone into a life saving platform.

BLOOD OF HOPE, mobile application, is a more efficient way to connect those who need blood with those who can donate. It is a long-term platform that contains blood database of the donors. All it takes is the help of Thais to register their blood group. When an emergency occurs, donors will be sent a notification through the application, asking them to donate. After that they are pointed to the nearest hospital to complete the donation. Saving someone’s life could be as simple as that.

Within 1 week, 5% of people that needed blood had been helped through the application’s donors. It was talked about and recommended on Facebook pages as well as by doctors and relatives of numerous patients. This is just the start and hundred organizations are on the list to support the program. Imagine the difference this would make to someone whose survival depends on a blood donation, losing hope as each minute passes.

Agency: CJ WORX Co., Ltd., Bangkok

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Disque Denúncia: Mixed Gender Fight

Mixed Gender Fight

The fight that caused controversy in the world drew attention to a very important topic: domestic violence.

Advertising Agency: Agência 3

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