The Lost Dogs’ Home: Human Walking Program

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The ad agency GPY&R Melbourne has come up with a creative way to advertise for The Lost Dogs’ “Home Human Walking Program”.

The campaign reverses the roles of dogs and humans—instead of showing that dogs need to be walked, the ads show that humans need the exercise to “break the shackles of sedentary corporate life”.

Dogs will be able to “walk” humans at the adoption drive, which will be at Flagstaff Gardens on 4 April 2014 from 11am to 2pm. 

source: designtaxi

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