AS Colour: Colourmatic


Shopping has never been as effortless as it is today, following the launch of a world first in fashion technology, the Colourmatic by AS Colour, a machine which rates your outfit out of 100 and provides expert tips on what you can do to look your best via FCB New Zealand. Shoppers visiting the New Zealand Britomart AS Colour store can experience the virtual stylist first-hand, find out their scores, their weakest colour-link, and have the opportunity to positively change their overall results by adding their recommended colour, which they can find in-store at AS Colour.

The Colourmatic uses the laws of colour science to rate your outfit, based on how complementary the colours are, how up to date, and how original. It then works out the weakest link in the combination and recommends a better colour, just for you.

Agency: FCB, New Zealand

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