Many young adults suffer from hearing deficiencies, and many aren’t aware of this at all. They believe only old people suffer from this condition. Bekol, the Organization of Hard of Hearing and Deaf People in Israel, wanted to raise awareness to the issue, but had a hard time reaching the target audience.The solution was to use a medium young adults use most, their smartphones.
Agency BBR Saatchi & Saatchi, Israel, together with ‘Bekol’, , created Sonar Invasion a mobile game which is also a hidden hearing test.
Advertising Agency: BBR Saatchi & Saatchi, Israel