IKEA: Choose color

choose color

How could we introduce IKEA’s colorful new spring collection in a country that is above all very grey?

That is why we introduced: color in all major cities in Belgium.

If you looked at our campaign from a distance, you would just see a red, green or yellow square with the IKEA logo and the line ‘Choose color.’

But if you came near, a little optical illusion made the products appear.

Agency: DDB Brussels

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