Start up idea
Have you ever felt like you have nothing to wear, but your wardrobe is full of clothes?
With Wear it All, you get a tool that automatically organizes your wardrobe. It helps you find new outfits from clothes you already own, and inspiration from friends and fashionistas. But most of all: It encourages you to shop less, but shop smarter.
Just before leaving the house, most of us take a quick look at ourself in the mirror. A small camera will scan your body and take a photo of you everyday right before leaving the house. The camera then helps you create a catalogue for your looks, and the app helps you find new outfits based on our mix and match function.
A timeline will show you what you have worn recently. Based on the things you add into the app – your interests and your likes, you can make smarter shopping decisions based on what’s lacking in your wardrobe.
If you are tired of a garment, give it to a friend! If you have nothing to wear, why not borrow something you like from a friends wardrobe? And if you feel like doing something good, give an item away to charity!
Advertising School: Interactive Communication @ Berghs School of Communication, Stockholm, Sweden