Forests of the World: The Mourning Trees

The Mourning Trees

Background: On Oct 28 2013 Denmark was ravaged by the worst storm in history. The tiny welfare nation was in shock. Wreckages of buildings, train lines and cars were everywhere. Everybody was mourning their material losses. But no one thought of all the trees.. Creative solution: Forests of the World and their German sister organisation Oro Verde had previous given voice to the trees with the campaign ‘The Donation Army’. Now it was time to engage the trees once again. So on the very day after the storm, trees all over Copenhagen could be seen with signs asking people for a minute of silence. Results: People picked up the messages and shared it through social media. Traffic to the organisation’s website doubled and engagement on their facebook site increased with 416%. But most importantly: The trees spread consolation all over Denmark and raised awareness for the Forests of the World.

Advertising Agency: Ogilvy, Copenhagen, Denmark

Tagged , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: