Fitness First Asia: #Burn This Meal

BurnThisMeal

Food lovers were loading up on calories, and Fitness First wanted to help them burn these calories. Here’s how we did it. We tracked them through their food-related hashtags on Instagram, hijacked their food pix and converted these pix into mobile gym vouchers for them. #BurnThisMeal became our rallying call.

Advertising AgencyOgilvy, Kuala Lumpur, Malaysia

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