Guest workers make up a significant part of Singapore’s total workforce. They are often “invisible workers”, receiving little recognition for their labour. Yet, just like us, all it takes to bring a smile to their faces is a small gesture of appreciation. This March, Coca-Cola Singapore and the Singapore Kindness Movement embarked on a project to bring “Happiness from the Skies”, to show that a little kindness goes a long way to bring Singaporeans and guest workers closer.
Advertising Agency: Ogilvy & Mather, Singapore