Casa da Criança Santo Amaro Non-profit Organization: WhatsApp Storytellers

WhatsApp Storytellers

Bedtime stories stimulate children’s creativity and contribute to their learning and development. But for the 37,000 children living in shelters and orphanages in Brazil this remains a distant reality.

To change this, in parthership with Casa da Criança Santo Amaro, we created “WhatsApp Storytellers”: in bookstores, people read snippets of fairytales and send them as audio notes to the institution. Messages are then gathered and turn into a collaborative audio book played at night for the children.

Audiobooks are also published on a virtual library (http://www.mixcloud.com/mensagensdeninar) so other Brazilian institutions can stream/download and bring the same experience to their own children.

“WhatsApp Storytellers” continues as an on going socially-generated project led by Casa da Criança using audio notes as a gift of love.

Advertising AgencyMood, São Paulo, Brazil

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