We had an Audi employee valuate cars parked in public spaces. He would register the model, year and value of the vehicle on a tablet. A flyer with an RFID tag was placed on each car’s back window. The tag stored all the information collected by the Audi employee. As the vehicle approached the exit sensor, the computer would identify all the data registered in the RFID tag and immediately display customized payment conditions for that driver and the address of an Audi dealership.
Advertising Agency:AlmapBBDO, São Paulo, Brazil