To promote stray dogs adoption, special posters were created by Dim & Canzian Sao Paulo to simulate traditional dog doors and were placed in more than a 100 potential adopters’ houses. In the front of the poster, the headline read: “Your best friend waits for you.” When they flipped the cover, a picture of a stray dog was anxiously waiting inside, simulating how excited any dog gets as their owner gets home. Also, a copy completed the idea: “Adopt Toddy and give him a new home.” The person could then follow him on Instagram or was led to our website to get to know that dog better or other dogs available for adoption.
Advertising Agency: Dim&Canzian São Paulo
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